Introduction to Sainsbury's

Sainsbury’s is known as one of the UK’s oldest and biggest supermarket chains, founded by “Mary Ann” and “John James Sainsbury” in 1869 as a humble dairy shop in London (Sainsburys.co.uk, 2023). Initially, the company started to function as a local grocery shop and gradually expanded its product lines and market reach and became a “national retailer” by the 20th century. In 1973, the company marked a notable milestone in its development trajectory by being listed on the “stock exchange” which was also the biggest stock market flotation of that period. Throughout the following years, the company has invariably diversified and innovated its offerings which cater to diverse consumer preferences and needs. Presently Sainsbury’s supplies groceries, home essentials, apparel and clothing items, electronics, online shopping services and many other products and services. Being a supermarket chain in the UK the company also has to encounter immense competition from various business rivals and Tesco is one of the biggest competitors of Sainsbury’s. Despite encountering stiff contest, the strategic acquisitions of  Sainsbury’s like the amalgamation of “Argos” in the year 2016 have helped the company diversify its products and strengthen its market existence (Statista, 2023). In contemporary years, Sainsbury's has even made noteworthy progress in the e-commerce retail space and acquired a leading rank among the “online stores” for footwear and groceries. Sainsbury’s further possesses constant sales revenue which has surpassed £35 billion in the financial year 2022 to 2023 (Statista, 2023). Hence, the company persists to play a major role in the retail landscape of the UK. The aim of the following report is to evaluate some of the major aspects of online shopping platforms and to provide additional recommendations. And for completing the given task “Sainsbury’s online shopping platform” has been selected as the case online shopping platform. Hence, the following report will profoundly focus on the e-commerce platform utilised by Sainsbury’s to deliver diverse products and services and will discuss the major aspects of Sainsbury’s e-commerce platform. For instance, the report will evolve around the utilised “e-business model”, “digital business and marketing strategies”, and “E-CRM and social channels” of Sainsbury’s online shopping platform. In addition, the report analysing all these key aspects of the e-commerce platform will also provide appropriate recommendations for additional improvement of Sainsbury’s online shopping platform.